- #Big machine records radio promotion ashley parson driver#
- #Big machine records radio promotion ashley parson series#
With a rookie driver and brand-new team, he doesn’t expect to compete for a championship right off the bat.
#Big machine records radio promotion ashley parson series#
48 car for that event.īorchetta is entering the 2021 Xfinity Series season with modest expectations. Buford competed in a late model race a few weeks ago with Skinner, and actually out-qualified Skinner.īuford is not eligible to race in the season opener at Daytona International Speedway because of his inexperience, so Danny Bohn will pilot the No. To get Buford adjusted to oval track racing, Borchetta introduced him to Mike Skinner, a former Cup racer himself who was teammates with Dale Earnhardt. Whether it’s what we do for the Nashville Fairgrounds Speedway, in Nascar or Ind圜ar or at the Big Machine Label group, it’s all about identifying talent and giving it the best opportunity to excel.” It’s all talent, whether it’s an artist or a driver. “We’re in a position to give this driver an opportunity that he never dreamed of having. “We put him in four Xfinity road races last year, and he was competitive in every one of them,” Borchetta said. That’s why, even though Buford doesn’t have oval experience, Borchetta opted to put him in the car. He finished each race inside of the top 20, and he claimed eighth place at the Charlotte Roval in October. He sponsored Buford’s four Xfinity Series starts, with the Big Machine Hand Sanitizer and Distillery colors featured on his car.
And Borchetta, who can spot talent from a mile away thanks to his experience with the record label, wanted to give Buford the opportunity of a lifetime. The two ended up winning a chunk of races in the Sportscar Vintage Racing Association. He flew back to Nashville with me, and we started racing enduros together.” He showed me a few things, and I immediately picked up half a second. He was booked for the day, but during lunchtime, I had him take me around the track. “I met him while we were testing at Circuit of the Americas,” Borchetta said of Buford. He’s only competed in four races, all of which came in 2020. They will also be utilizing ECR Engines, which means they’ll have a solid working relationship with Richard Childress himself.īuford himself is inexperienced when it comes to Nascar racing. 48 team purchased equipment and ownership points from Ryan Sieg to lock themselves into the first few races of the year. He understands this is a building process, and he wants to do things right. The multi-million dollar commitment is not one Borchetta is taking lightly. We’re going to have employees, and we’re making the commitment to do it.” It’s one thing to do it because I love it, but it’s another to do it because it is a real business. When you look at how much of an expense that cut out, that’s critical. The drivers, teams and equipment are so good that you can unload and go racing. “But when you look at what we can do with Xfinity and with Covid restrictions, what all of racing learned is you don’t need a day or two of practice and qualifying. “I’m not saying we won’t work our way up to a Cup team,” he said. Evernham directed him to hire Patrick Donahue, who worked on Gordon’s team and eventually became a crew chief himself.Īnd the Xfinity Series is the perfect place for Borchetta to get his feet wet when it comes to Nascar ownership. He sat down with Evernham, the Nascar Hall of Fame member who won three Cup Series championships with Jeff Gordon and owned his own team from 2000-08. Instead, he believes creating his own effort from scratch is the way to go. “It gets down to dollars and cents, and this makes a lot of sense for our dollars.”īorchetta had an option to fund a full-season effort with an already established Xfinity Series team. “With what we’re doing with our different brands and with what I’m looking to spend to promote those brands, the cost effectiveness of being in Xfinity matched up number-for-number with what I’m going to do from a marketing standpoint this year,” Borchetta, whose label represents the likes of Rascal Flatts, Sugarland, Tim McGraw and other major stars, said.
48 car will feature the company's vodka and hand sanitizer brands.
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